Spectrum Spatial (SSA/LIM)

Enterprise Routing Module - use of POI data

  • 1.  Enterprise Routing Module - use of POI data

    Posted 03-11-2019 04:52
    @nishant sinha - I had the following thoughts regarding using POI data with ERM:
    1. Recently noticed in the Uber/Paytm app that while passing by a shop/restaurant etc, the app flashes ads and offers related to the nearby store! I think if we could also harness the POI (Points of Interest) data created by PB in the ERM environment, we could also enable this capability as a product.
    2. Moreover, a reference to POIs will also enhance our text directions, making it more human-understandable.  

    Aditya Pathak
    Pitney Bowes Software India