Geocoding

Address Matching is the number one critical success factor for geocoding.

  • 1.  Address Matching is the number one critical success factor for geocoding.

    Pitney Bowes
    Posted 02-27-2018 04:04

    The number ONE critical success factor when Geocoding is matching the address. This is because people often put total garbage into the address fields when filling in forms (online or by hand).

    Our objectives are to avoid False Positives (ie. returning an address that is not what was intended) and avoid False Negatives (i.e. returning no results when an address actually exists).  

    Our US geocoder has incredible address matching skills. Here are 4 ridiculous addresses we found in real sample customer data that we were able to match against:

    Mesilla Valley Mall 88011 = 700 S Telshor Blvd, Las Cruces, NM 88011-4669

    W399S6012 CRZ WI53118 = W399S6012 COUNTY ROAD Z Dousman, WI 53118-9543

    1053 Thornton Lake 97321 = 1053 Nw West Thornton Lake Dr Nw, Albany, OR 97321-1352

    1 100 #1 10025 = 1 W 100th Street, Frnt 1, New York, NY 10025-4857

    Any one of our staff or partners can show you this live on our demo site.

    This "high integrity address matching" is key to our strategy - we intend to maintain and grown our reputation as being the best address matcher on the market. And when combined with the pbKey, we are "Operationalizing Addresses" for businesses, not just geocoding them.