In recent research conducted by Pitney Bowes in conjunction with the CMO Council we determined that across all generations, omnichannel is an expectation, not an option. The overwhelming majority of consumers – 91 percent – suggest that omnichannel experiences are either important or critical, with 29 percent suggesting that companies should be "where I want, when I want, ready to share and communicate how I expect."
We are excited to share with you first, that to assist organizations, Pitney Bowes will announce on October 8th new capabilities to its globally award-winning portfolio of EngageOne® Customer Experience Software Solutions - EngageOne Video, Converse and Communicate. Built for both business and IT users, these enhancements to our cloud-based digital engagement portfolio will further expand the speed, ease and self-service capabilities within the portfolio. Integrations into your existing martech stack will also allow the ability to leverage your existing content investments further to enhance and create the omnichannel and personalized experiences customers demand.
You can read more about the full Critical Channels of Choice report by the CMO Council and Pitney Bowes here. And be sure to stay tuned to the EngageOne Community and pitneybowes.com for more information in the coming weeks.