NEW Primary Research - Pitney Bowes with the CMO Council - Critical Channels of Choice

  • 1.  NEW Primary Research - Pitney Bowes with the CMO Council - Critical Channels of Choice

    Pitney Bowes
    Posted 25 days ago
    Edited by Matt Tredinnick 19 days ago

    The CMO Council and Pitney Bowes – Critical Channels of Choice

    Hello Community members... I wanted to personally bring this new study and research to your attention. Pitney Bowes Customer Engagement Solutions, in conjunction with the CMO Council, undertook primary research to better understand which channels of engagement consumers want brands to use in their communications and which channels consumers see as critical. Over 2,000 people in 6 key countries (US, Canada, UK, Ireland, Australia and New Zealand) were surveyed, with respondents spanning the 5 key generations of influence: Gen Z, Millennials, Gen X, Baby Boomers and The Silent Generation.


    The research revealed dramatic new insights and definitively confirmed some long-held assumptions around how consumers want to be engaged. Above all, respondents across all generations confirmed that "Omnichannel is the Channel of Choice." Over 85% want a mix of physical and digital communications from the brands they choose to engage with.


    What does this mean for brands? While the influence of digital continues to grow, owing to the speed and convenience of email, text, web, social and video, organizations cannot and should not forget the influential role of telephone, physical mail and face-to-face interactions as a complete part of their marketing mix.

    This report will really assist you in better understanding how your customers might like to be communicated... eg what are the communications Channels etc... and the creation of Seamless Experiences across the channels


    Omnichannel is the channel of choice.

    Personalization is the content of choice.

    For brands that heed the call, profitability and loyalty are the reward.

    Check out the Infographic that highlights the key findings from the report
    OR Download the full report HERE

    Best regards,



    Matt Tredinnick
    Pitney Bowes Inc
    Stamford CT