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What are the most important secondary attributes for your POI?

  • 1.  What are the most important secondary attributes for your POI?

    Pitney Bowes
    Posted 05-22-2019 16:49
    With the Pitney Bowes World Premium Points of Interest database, there are 70 attributes that are compiled to create the spatial data set.  The key attributes allow the user to search and filter the data to successfully identify the locations or business types they are looking to identify.  Attributes such as NAME and SIC8 and ADDRESS are key attributes.

    Secondary attributes are important, but often only applicable for specific use cases (such as EMPLOYEE_COUNT)

    What secondary attributes do you think are the most important for you?  What is the use-case that makes that attribute critical for you?

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    Thomas McKean
    Product Manager, Location Data
    PITNEY BOWES SOFTWARE, INC
    Boulder, CO
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  • 2.  RE: What are the most important secondary attributes for your POI?

    Pitney Bowes
    Posted 05-22-2019 18:19
    Hi Thomas
    Working in the Commercial space down here in Australia the key attributes you mention are vital, including the other business descriptors such as Business Line, Trade Division, Group, Class and Sub-Class.  Brand, Trade and Franchise Name are also important where available.
    Of late, we are being asked more for the type of secondary attributes you mention.  In particular the Employee_Here , Employee_Count and Sales-Volume attributes.  An example of where this has been relevant is an Insurance Broker looking to identify Head Office locations of businesses as opposed to the branch locations.
    The other attribute that is valuable is the Alt_Industry_Code which provides the local version of business codes for reference to help filter/select specific business categories against known local codes.


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    Tony Maber
    Location Analytics & Data - PreSales
    Pitney Bowes
    Sydney - Australia
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  • 3.  RE: What are the most important secondary attributes for your POI?

    Pitney Bowes
    Posted 05-23-2019 08:42
    Thanks Tony.  I'm also curious about attributes that aren't necessarily within the current POI database.  Are there attributes you find critical that help you maximize your target audience?

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    Thomas McKean
    Product Manager, Location Data
    PITNEY BOWES SOFTWARE, INC
    Boulder, CO
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