CX and omnichannel communications have been cited by businesses as the top 2 corporate priorities in 2020. WHY? Because they result in superior customer satisfaction, loyalty and retention directly influencing the bottom line of the organization and its long term sustainability and strength.
In addition, findings from a 2019 CMO Council and Pitney Bowes study of over 2,000 global consumers, found that when it comes to selecting a channel of choice, everyone agrees: Omnichannel IS the critical channel of choice.
So how are brands meeting this expectation? Are marketers, customer experience and service professionals truly delivering on omnichannel experiences? Are the tools we are using actually reaching our customers where and when THEY prefer?
Join us as we explore the Critical Channels of Choice research, and examine how to provide meaningful business impact and win in the highly-competitive battleground of customer experience. Discover the channels that deliver across web, mobile, print, email, SMS, chat and video, enabling customer-obsessed organizations to embrace new market opportunities and exceed expectations.
- What are the critical channels of choice and how do they differ by generation
- Key technologies underpinning an omnichannel experience
- How business users can easily create a seamless, personalized engagement with their customers