By 2020 85% of all customer engagement will take place without the aid of a human – welcome to the world of bots. In an industry driven by customer loyalty, conversion rates and retention… a well-designed chatbot can create the meaningful impact and deliver the experiences that customers demand.
However poorly designed chatbots can mangle customer engagement and potentially cost you that customer.
In this session, Chris will share and demonstrate practical and surprising insights into creating smarter chatbot experiences designed specifically for the insurance industry.
- How to use chatbots to better service, retain and acquire policy holders and brokers
- Best practices in chatbot implementation and deployment – Speed, Ease and Affordability
- Analytics and Action – Moving beyond the “what”, understanding the “why” and responding with confidence
Senior Product Manager Customer Engagement
Chris Cummings is a Senior Product Manager for Customer Engagement Solutions at Pitney Bowes. He manages our new chatbot platform, EngageOne Converse, which businesses use to create intelligent self-service experiences on websites and messaging channels. Prior to Pitney Bowes, Chris led product initiatives at Red Ventures, Imagitas, Lucky Labs, Lycos, and Gamesville. Chris holds a bachelor's degree in English from Merrimack College in North Andover, MA, and an MBA from the University of Phoenix. He blogs about the art and science of product management at christophercummings.com.