Joe Francica


Contact Details

United States


Entrepreneur and experienced sales and marketing executive that is currently the managing director for location intelligence at Pitney Bowes. At PB, now responsible for major product launches, and supporting the company globally for marketing and product management; currently working on product launches related to geospatial big data, intelligent infrastructure and smart cities, and retail analytics.

Francica focuses on solving customer problems related to the intense growth of location-based data and required analytics that will result in getting answers quicker, delivering value and a high return on invested capital. Francica has been in the location intelligence technology sector for over 35 years, having founded the Location Intelligence Conference in 2004. Francica has published extensively through technical articles, blogs and podcasts, as well as contributing to three books on LI. He is the past editor-in-chief and vice publisher of Directions Magazine increasing sales seven fold. Francica is the former editor of Business Geographics Magazine and originated the column "GIS in Business" for GIS World Magazine in 1991.

In support of the growth of the geospatial profession, Francica founded GEO Huntsville in 2012, a 501c6 non-profit, focused on workforce development and serving Mayor Tommy Battle's economic development advisory council. In 2011, along with colleagues at Penn State, Francica developed an online course entitled "Location Intelligence for Business" for Penn State's online GIS curriculum.

Francica served on the National Visiting Committee for the National Science Foundation that supported the development of the Geospatial Technology Competency Model for the U.S. Department of Labor. Francica began his career as a remote sensing geologist for the US Geological Survey and undertook image processing research using Landsat data in India and China.