Entrepreneur and experienced sales and marketing executive that is currently the managing director for location intelligence at Pitney Bowes. At PB, now responsible for major product launches, and supporting the company globally for marketing and product management; currently working on product launches related to geospatial big data, intelligent infrastructure and smart cities, and retail analytics.
Recognized globally as one of the leading experts in location intelligence for over 35 years, having founded the Location Intelligence Conference in 2004 and the Rocket City Geospatial Conference in 2007. Francica has published and broadcast over 500 articles and podcasts, and has contributed to three books on LI. He is the past editor-in-chief and vice publisher of Directions Magazine increasing sales seven fold. Francica is the former editor of Business Geographics Magazine and originated the column "GIS in Business" for GIS World Magazine in 1991.
In 2012, Francica founded GEO Huntsville, a 501c6 non-profit, to support geospatial technology business and workforce development and serving Mayor Tommy Battle's economic development advisory council. In 2011, along with colleagues at Penn State, Francica developed an online course entitled "Location Intelligence for Business" for Penn State's online GIS curriculum. In 2010, he was a featured speaker in the first episode of the documentary “The Geospatial Revolution” produced by Penn State Public Television.
In the past, he has served on the National Visiting Committee for the National Science Foundation funded GeoTech Center and supported the development of the Geospatial Technology Competency Model for the U.S. Department of Labor. Francica began his career as a remote sensing geologist for the US Geological Survey and undertook image processing research using Landsat data in India and China.